by admin | May 18, 2010 | Design, Graphic, SharePoint, Web
Today, I came across this. It was hanging on a wall an IMF’s HQ1 cafe. It is a small poster that Sodexo put up as a part of the PR campaign to introduce IMF members to their service. Notice the 14 icons/flares/symbols? This is what you call visual continuity. ...
by admin | May 16, 2010 | Design, Graphic, SharePoint
Logos can contain a symbol, type, company name and tag line. Depending on how strong your branding campaign is, over time, your logo can just be the symbol or just the type. When I design logos, I always begin with the symbol. Depending on client preference, I either...
